“Dear Sir, I'd be pleased to interview you
in regard of your activity of wine making...”.
10 days ago I’ve e-mailed to Botromagno,
a cantina located in Gravina in
Puglia (Murgia).
A couple of days later, I get the reply “Hi Antonio, I'm
currently in London. I'll call you back once in Italy. Beniamino”.
Beniamino is the owner of Botromagno. We arrange an appointment on the 5th of Saturday
morning.
Equipped with my camera, I arrive there in
advance.
So, I have chance to talk with Matteo De
Rosa, the enologist of Botromagno.
Bear in mind that Gravina in Puglia is
famous all around the world because of Verdeca, a fantastic sweet white wine.
He continues “In 1973 we applied to obtain
the DOC for our Verdeca wine. However, we got the certification only in 1983.
Additionally, we had to change its name from Verdeca to Gravina. Since 5 years, we only combine Greco and Malvasia as the Bianco d'Alessano is almost disappeared here
in Gravina”.
The enologist seems to me very competent, so I take
the opportunity to question him more "I'd like to know your opinion about
how the Apulian wines are performing so far. I mean, are they appreciated in Italy as well
as abroad?” I enquiry.
“Well, since 20/25 years ago, the Apulian
wines were mainly bought by Northern Italy wine makers to adjust their own wines.
Since then, things have radically changed.” Matteo De Rosa says.
Indeed, in the last two decades a new wave
of Apulian wine entrepreneurs, with the right mindset, have worked hard to promoting
their wine by attending international markets.
Meantime Beniamino is arrived. We shake our hands. He takes me in his factory, meanwhile he narrates me his story.
“Since 2009, the Italian wine market has been gradually shrinking due to the ongoing crisis. So, we have been forced to sell abroad
an increasing number of bottles” Beniamino says.
“Before the crisis
there were so many buyers on worldwide basis. Most of them managed a business
on small scale, for clients who wished to find out more about cultura enoica.
Nowadays, few buyers have
remained. They are tremendously sensitive to the price.” Beniamino adds.
Competition in the wine market is getting
higher and higher.
“Concerning the new markets such as India and
China, things are not easy from a wine-business perspective. First of all, richness is not well
distributed in those countries, despite their galloping GDP. Secondly, such countries have a strong
food identity. So, it won't be easy to combine our wines with their food” Beniamino states.
Talking about the Italian wines, our
strengthen is the tremendous variety of vines, which represents an unicum in
the world.
In fact there're 1000 different kind of vitigni (vine variety), 600 of them certified, 300 which are being evaluated and 100 brought to life again.
None like Italy has such richness in terms of vine variety. And
Apulia may rightly be considered as a typical example of such fantastic
kaleidoscope.
"Would you like to see my nicest vineyard?" Beniamino asks. "Yes, I'd love to" I reply.
He drives me with his car on the bottom of the hill called Botromagno, where the ancient Silvium (now Gravina) was located.
At the bottom of that hill there is his vineyard.
Wine making is carried out over here since the 8th century BC, as testified by archaelogical evidences.
In fact, via Appia passed by Silvium. As result of this, a busy trading of vine plants coming from the Hellenistic world took place here.
“We in Apulia should develop more and more
the wine-tourism” Beniamino suggests. I fully get his precious tips.
It’s 12 o’clock. Time just flies away.
“Thanks Beniamino, your narration was really interesting. Your inputs very
much appreciated. I’m going to write the article and send you the link by
e-mail.” I say.
“Thanks” He says. “Hold on a moment” he
adds. He fetches a bottle of rosè and hands it over me. “This is for you.
It’s made by a Nero di Troia vineyard old 50 years”. Beniamino says. I have dedicated to Lucia, my daughter.
Beniamino, this rosè is marvellous. Blessing Lucia
Ps.
Glug.it has just launched a wine contest #Raccontaciiltuovino Please, narrate your story/wine with pics, words etc..